Established in 1911, Benelli is a former Italian motorcycle manufacturer. It once manufactured shotguns, although this part of the business is now a separate company.
Today, the company is fully owned by Qianjiang Group, and is one of 10 branches of Qianjiang. Benelli is purely designed and manufactured in China since 2005. Benelli is more focused on mid-sized motorcycles rather than the small motorcycles, mopeds, and scooters you commonly see in Asia. It is also aimed at a more European market, using the Italian brand name, and design is heavily influenced by bigger brands such as Ducati. For example the iconic ‘beak’ design of the Ducati Multistrada is found in the Benelli TRK 502, and the Benelli 502c also strongly resembles the Ducati Diavel.